Splendor
Pure, naturally.
Overview
A remarkable water. A brand built to match.
Splendor is volcanic artesian water descended over centuries through the basalt and lava of Ecuador’s Cotopaxi volcano. Its origin gave us a story with real substance, not a marketing invention.
We created a visual identity around the mysterious pyramids found near the source, then built a complete brand world around the water’s dark indigo bottle. The system extended from launch strategy and packaging to digital, print, promotion, and ongoing creative direction.
- What we did
- Brand strategy
Visual identity
Packaging
Digital
Launch
Creative direction - Relationship
- Launch partner
Ongoing collaboration
The idea
Celebrate where it comes from. Make it feel unlike anything else.
The brand world
From source to daily ritual.
The brand world moves between volcanic origin, material craft, movement, and recovery. Splendor feels equally at home in a considered interior, a wellness routine, or beside the water.
Client perspective
“Their thought partnership and support around Splendor’s launch went far beyond what we expected from any agency partner.”
Sara CouchDirector of U.S. Growth and Operations, Splendor
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