HospitalityNaming · Identity · Environments
Prawn
Fast-casual seafood, elevated.
Overview
An accessible seafood concept with the confidence of a restaurant brand.
Chef Mark Peel wanted to democratize high-end seafood through an elevated fast-casual experience. He came to us with a strong business concept and the ambition to make it repeatable without making it feel generic.
We named, branded, and creatively directed Prawn from inception. Jade hues, fish-scale tile, bright white surfaces, aged wood, and underwater murals created a recognizable world that could flex across locations while remaining unmistakably Prawn.
- What we did
- Naming
Brand strategy
Visual identity
Environments
Digital
Creative direction - Relationship
- Founding creative partner
Multi-location rollout
The idea
Make fast-casual feel elevated, never precious.
Client perspective
“Christophe understands the business, then brings creative life and energy to it through a genuinely collaborative partnership.”
John ShinCEO, Prawn
Have something in mind?