HospitalityBrand Extension · Environments · Signage
Prawn To-Go
Grand Central Market, served fresh.
Overview
A smaller Prawn with its own point of view.
Prawn To-Go brought the restaurant’s seafood-focused concept into Los Angeles’s historic Grand Central Market. The counter-service format needed to move faster while remaining clearly connected to the original brand.
We preserved the teal palette, fish-scale details, and marine cues, then introduced a more casual, slightly retro expression suited to the market. A five-foot neon sign became both a beacon and the project’s defining gesture.
- What we did
- Brand extension
Environmental design
Signage
Packaging
Creative direction - Relationship
- Extension of the Prawn brand
The idea
Keep the family resemblance. Give the new format its own energy.
Client perspective
“Christophe understands how to develop and unify a beautiful brand with the business that depends on it.”
John ShinCEO, Prawn
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