Food + BeverageIdentity · Merchandise · Environments
Orchid And Pine
Coffee, grown from family.
Overview
A clean identity grounded in warmth and texture.
Orchid And Pine is an Austin coffee shop created by siblings Justin and Eddie Maine as an ode to their florist mother and carpenter father. Wood, concrete, and living flower walls gave the space an immediate material character.
We balanced that richness with a clean, minimalist identity and extended it into accessories and merchandise. The simple mark became a recognizable signature across locations and throughout the city.
- What we did
- Visual identity
Environmental graphics
Merchandise
Packaging
Creative direction - Relationship
- Founding creative partner
The idea
Use simplicity to let the materials and story come through.
The result
A flexible identity that feels at home on a storefront, coffee cup, or favorite sweatshirt.
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