HospitalityStrategy · Identity · Digital
Kings Road Café
A Hollywood icon.
Overview
A careful refresh for a Los Angeles original.
Kings Road Café has been a neighborhood landmark for decades, known for its classic charm, serious coffee, and unmistakably Los Angeles crowd. Its familiarity was an asset that needed protecting.
We refreshed the café’s visual world and online presence to speak to a new generation without erasing what regulars already loved. The result keeps the character intact while making the experience clearer, more accessible, and ready for its next chapter.
- What we did
- Brand strategy
Identity refresh
Digital
Packaging
Art direction - Relationship
- Brand refresh partner
The idea
Keep the character. Make the experience ready for what comes next.
The result
A familiar Los Angeles institution, renewed without losing the qualities that made it matter.
Have something in mind?