Héros
Fashion, in motion.
Overview
A fashion-led activewear brand built to move boldly.
Héros began as a ready-to-wear label defined by restraint, material, and a refined editorial point of view. As the business moved into activewear, that visual foundation gave the brand an important advantage: it could perform without looking like everyone else.
We shaped the original positioning, identity, and brand world, then carried that point of view across print, digital, and ongoing creative direction. Today, clean silhouettes, confident color, and a fashion-first attitude connect the founding identity to a growing activewear audience.
- What we did
- Positioning
Visual identity
Print
Digital
Editorial direction
Creative direction - Relationship
- Founding creative partner
Ongoing collaboration
The idea
Make performance feel like fashion.
The brand world
Designed to move. Styled to stand apart.
The current Héros world pairs sculptural activewear with direct flash, assured color, and a distinctly Los Angeles ease. The original identity remains present, now expressed through movement, performance, and everyday life.
Client perspective
“With impeccable taste and a direct approach, The Imagists instantly became an integral part of our team.”
Joni KilmurryFounder, Héros
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