Food + BeverageStrategy · Identity · Packaging
Finless Foods
Good for you. Good for the ocean.
Overview
Taking alternative seafood from biotech to consumer brand.
Finless Foods is working toward a future for seafood where the ocean thrives, developing both plant-based products and cell-cultured tuna. The innovation was clear. The consumer proposition needed to feel just as immediate.
We reframed a company often perceived as primarily technical into an inviting, market-ready brand. A bold identity, packaging, digital presence, custom graphics, and launch materials gave the business a coherent consumer-facing world.
- What we did
- Brand strategy
Positioning
Visual identity
Packaging
Digital
Creative direction - Relationship
- Brand evolution partner
Ongoing brand stewardship
The idea
Make the future of seafood feel inviting, appetizing, and unmistakably consumer.
Client perspective
“Christophe is the rare combination of artist and business person. He delivers practical results that elevate and define a brand.”
Lori TheisenCMO, Finless Foods
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