ApparelBrand Direction · Campaign · Guidelines
MISA
Los Angeles, romantic.
Overview
Turning an instinctive aesthetic into a usable system.
MISA is grounded in the bohemian spirit of Los Angeles and inspired by art, design, and travel. Romantic prints, airy fabrics, bold color, and unique detailing give the collection its recognizable femininity.
We researched and codified the brand’s design tenets across typography, color, texture, and imagery. The resulting guidelines translated its intuitive aesthetic into a contemporary system for print, digital, and campaign work.
- What we did
- Brand audit
Creative direction
Design guidelines
Print
Digital
Campaigns - Relationship
- Brand evolution partner
The idea
Capture effortless femininity without flattening its romance.
The result
A flexible design language that protects the brand’s romantic character as it continues to grow.
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