Food + BeverageIdentity · Packaging · Wine Labels
Domaine des Aiguilles
Provence, distilled.
Overview
A modern label rooted in four generations of place.
Domaine des Aiguilles is a family property in the Luberon, passed through four generations. A new chapter called for a more cohesive and distinctive expression without losing the domaine’s history.
Inspired by the nearby mountain formation that gives the domaine its name, we created a soft, modern identity and label system. The work celebrates geographic roots through restraint rather than convention.
- What we did
- Brand strategy
Visual identity
Wine labels
Packaging
Collateral - Relationship
- Brand evolution partner
The idea
Celebrate the origin with clarity, softness, and a memorable silhouette.
The result
A contemporary wine identity that feels authentic to the domaine and distinctive on the shelf.
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