HospitalityIdentity · Packaging · Environments
Bayou San Francisco
Creole casual, in fog city.
Overview
Louisiana spirit, translated for San Francisco.
Bayou is a Creole kitchen and rotisserie built around authentic Louisiana fare and an intimate, transportive atmosphere. The multi-location concept needed an identity that could be both powerful and flexible.
A majestic egret, an alternate B mark, and a balance of clean and retro cues formed the visual language. Menus, signage, tableware, uniforms, and food containers carried the same fresh expression across every touchpoint.
- What we did
- Positioning
Visual identity
Packaging
Environmental graphics
Collateral - Relationship
- Founding creative partner
The idea
Honor the roots without turning the brand into a theme.
The result
A timeless restaurant identity with enough character to carry an entire guest experience.
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