Food + BeverageNaming · Identity · Environments
Citron
Ladurée, at the beach.
Overview
A fresh take on the classic Parisian salon de thé.
Citron is a Miami Beach patisserie and tea lounge pairing French and Italian pastries with a relaxed coastal setting.
From naming and identity to spatial creative direction, packaging, bottles, napkins, and tableware, we helped turn the founders’ vision into a complete brand. Pastel color and sustainable materials connected classic hospitality with the beach just steps away.
- What we did
- Naming
Brand strategy
Visual identity
Packaging
Environmental direction - Relationship
- Founding creative partner
The idea
Bring classic European ritual into the light and color of Miami Beach.
The result
A destination brand expressed consistently across food, packaging, space, and service.
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