Food + BeverageIdentity · Packaging · Lifestyle
LYF
Sound body. Sound mind.
Overview
Clean nutrition with a fresh, future-facing identity.
LYF set out to create exceptionally clean protein products using pronounceable, recognizable ingredients.
We developed an identity and packaging system that feels fresh and progressive while remaining organic and approachable. Simple line work and purposeful photography helped the brand move beyond supplements into a broader lifestyle proposition.
- What we did
- Positioning
Visual identity
Packaging
Photography direction
Digital - Relationship
- Brand launch partner
The idea
Make performance nutrition feel clean, human, and easy to trust.
The result
A flexible wellness identity designed to support better products, habits, and daily rituals.
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