HospitalityIdentity · Environments · Merchandise
Café Racer
Motorcycles, coffee, culture.
Overview
A café brand built for people who love the ride.
Café Racer combined a motorcycle clothing store, café, and gathering place for travelers and local gearheads on the West Coast.
We created the identity, signage, printed collateral, spatial direction, merchandise, and a series of posters inspired by the golden age of café racing. The result balanced grit, polish, and genuine enthusiasm for the culture.
- What we did
- Visual identity
Signage
Environmental direction
Merchandise
Posters - Relationship
- Founding creative partner
The idea
Build the brand from genuine obsession, not borrowed attitude.
The result
A hospitality and retail identity with enough authenticity to earn a place in the culture it celebrates.
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