InstitutionsStrategy · Identity · Athletics
Granada Hills Charter
School spirit, redesigned.

Overview
Reinventing an institution from the ground up.
Granada Hills Charter had exceptional academics and athletics, but lacked a unified identity students could gather around and celebrate.
We created a clean academic mark and a more energetic athletics system, including the Westie mascot. Together they honor the school’s history while giving current and future generations of Highlanders a distinctive visual language.
- What we did
- Brand strategy
Institutional identity
Athletics identity
Mascot design
Applications - Relationship
- Institutional rebrand partner
The idea
Create an identity students can inherit and make their own.

The result
One institution, two complementary marks, and a stronger sense of shared pride.
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