HospitalityPositioning · Identity · Environments
Bicyclette
Brooklyn meets the Dogpatch.
Overview
A complete sensory identity for a neighborhood favorite.
Bicyclette brought warmth, originality, and community energy to San Francisco’s industrial Dogpatch district. The concept needed to feel considered without feeling precious.
We handled positioning, identity, menus, interior direction, digital, and delivery experience from inception. Materials such as butcher paper, metal, wood, and vintage bicycles gave the brand a tactile, lived-in character.
- What we did
- Positioning
Visual identity
Interior direction
Menus
Digital
Service design - Relationship
- Founding creative partner
The idea
Make every sense part of the brand.
The result
A hospitality experience where identity, space, service, and neighborhood all reinforce one another.
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