Omnipresent in South America, Mana is a little-known brand in the adjacent continents. Yet, its incredibly fresh and tasty salsa deserves recognition well beyond any borders, and The Imagists were brought on board to facilitate its introduction in the US market. Creating a renewed visual identity for the brand and adapting the product’s positioning and messaging were only the first steps of a highly successful market penetration. Playing on Gloria Estefan’s famous anthem – Mi Cuerpo Pide Salsa – we conceived, produced and launch the brand’s first US print, web and outdoor advertising campaign, encouraging customers to share their content with the brand through social media.