La Mirada Resort & Spa
Located on the beachfront just steps away from Totoralillo Beach in La Sarena, Chile, the elegant La Mirada Hotel and Spa’s aesthetic and decor blends beautifully with the traditional style of Chilean estates. The Imagists worked with Naturaleza Resort Group to conceptualize the overall messaging and brand identity of the property, which recently completed a 50,000 sq. ft. resort addition around its iconic yoga meditation center and spa.
Beginning with the logo, we created a typography-based name presentation inspired from the signature spotted on vintage documents found decades ago in an antique safe on the property. The Imagists were also given the task to realize the full visual identity, print and web design for the property, including photography of the resort. Staging each room with local artisan’s furniture and crafts, we art directed the complete $12 million renovation of the hotel to match its exclusive and demanding client demographic. Beyond crafting the hotel’s physical space, The Imagists created a complete web offering with a custom reservations system accessible on any device as well as designed cross-marketing opportunities with major hotel booking sites and rewards based financial programs. We also developed the hotel’s product line packaging to match the spa’s unmistakable aesthetic.