Installation Magazine is a new proposition: Mostly turning its back on print, it is the #1 contemporary art magazine on web and mobile, fusing technology with art to make artists, galleries, fairs and museums more accessible to everyone. It is a preferred partner of all major art fairs around the world, and one of the most respected sources for contemporary art experts and amateurs.
We helped Installation turn its motto, “Art should be a source of conversation, not intimidation” into reality, by supervising the brand’s expansion since inception, and creating a very recognizable brand on a broad variety of platforms (iPad/iPhone iTunes App Store Newsstand, Online, digital marketing, and live activations at international art fairs.)
The company’s identity, stemming from the radial blend of colors inspired from their editorial departments’ branding, is epitomized in its simple yet powerful logo, which quickly imposed itself as a seal of quality and innovation.
Installation’s online presence, from its official website to its various social media channels, embody the brand’s values and flawless aesthetic, while making available an incredible amount of resources for confirmed and neophyte art lovers alike.
We are currently working with the multi-platform magazine on reinventing its tablet and mobile applications, in order to maximize the experience of its ever-growing readership, and create even more ways to showcase the work of its 500 and counting featured artists. We are also involved in the creation of several special print editions destined to Installation’s most exclusive readers.