Festival de Musiquede Saint-Paul de Vence
The Classical Music Festival of Saint-Paul de Vence, in the heart of Provence, is a well-known destination for true music lovers. Since its inception in 2010, it has drawn a growing audience of discerning amateurs to its idyllic setting. The fundraising arm of the festival, nicknamed “Les Amis du Festival de Musique de Saint-Paul”, reached out to us so we could create a beautiful brand to support their efforts. Inspired by the work of local – yet internationally renowned – painter Folon, we created an aerial, minimalist logo that captures the volatility of music in the air of this pitoresque city of the South of France. “La Colombe”, the dove, being a very well-known symbol of the city in the eyes of the artist, we used it as a base for our design, tying in a beautifully minimalist treble clef. Music is, literally, taking flight in this design. From beautiful books to programs, to posters, to a striking and memorable outdoor advertising campaign, creating all collateral material was a natural next step for us.