Cafe Racer

Café Racer may well be the coolest hangout on the West Coast. This “motorcycle clothing store meets café” concept attracts hip customers and gearheads day and night, in a deliciously retro and warm atmosphere. Beyond creating the brand’s distinctive identity, signage and collateral print material, we partnered with a locally grown apparel company to create a full line of t-shirts and racer backs, soon to be worn all over the city. Café Racer also commissioned our graphic artists to design a series of full-size posters inspired by the golden age of café racing, to be sold exclusively in their store. 

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