We have a soft spot for the Dogpatch district in San Francisco, as it reminds us of a emptier, more industrial Brooklyn. Very community-centric, the area is home to many designers, architects, and houses some of the best small businesses in California. Its proximity to the Bay Area’s tech hub makes it a dynamic environment where a discerning crowd expects originality, quality, and appreciate establishments that leave bullshit at the door.
We crafted a complete branded sensory experience for this trendy watering hole; from the design of the logo to the layout of the menus to the interior design of the space, our team handled the positioning of the restaurant since its inception, making it an absolute Dogpatch favorite.
The menu changes daily, as the chef integrates the weather, season and local availability into his offering. The drinks and food menus are pillow-embossed on thick butcher and wrapping paper, set on industrial-style clipboards. We designed cutout business cards on thin, aged copper-like metal to perpetuate the vintage feel of the 1907 building. Wood, warmth and light is a predominant theme throughout the space, making it a staple for Sunday brunch.
The restaurant’s website, uniquely designed to offer an optimal viewing experience cross-platform, allows remote patrons to place their order online, and benefit from what one of the elements that make the restaurant truly unique: the delivery of meals, plates, silverware and even fresh flowers within 60 minutes, in order to create the ultimate “pic-nic” in the park, or a upscale dining experience at home, the whole delivered on the vintage black bikes now familiar to San Franciscans.