Bayou San Francisco
A new multi-location concept, Bayou Creole Kitchen & Rotisserie proposes a casual offering of creole and cajun-inspired dishes to the lunch crowd of the Mission and Financial districts of San Francisco. We conceived the brand’s visual identity as an homage to its roots, with a majestic egret in flight hinting at the restaurant’s bustling delivery service. The alternate round mark, used on many platforms, is also an integral part of the brand’s aesthetic. Mixing a clean, modern font with another slightly retro one gives the logo a contemporary, ageless feel. From signage, to aprons, to food containers, everything “Bayou” is carefully thought out and designed to convey the feel of a simple, refined cuisine in a fresh, clean environment.