Artist Proof is a hybrid between a 21st century publishing house and curated online marketplace offering limited edition works for art lovers to explore, discover and purchase. Each publication the company issues contains original photographs of the artists, sketches, and a behind-the-scenes look at the process by which the works are created. Artist Proof offers a growing collection of limited edition giclées, lithographs, silk screens and woodcuts, curated by contemporary luminaries shaping the art world. Involved prior to the launch of the marketplace, we created the brand’s visual identity, and creative-directed the brand’s aesthetic direction. The result is a beautifully brand with a truly classic feel, reminiscent of Phaidon or La Pleiade, but with a resolutely modern twist, accentuated by font choices, colors, textures and general layout.